Business-to-Business Marketing
IB ABEL INC
I was asked to create a unique, branded internal safety campaign that would serve to engage and reinforce the critical aspect and company culture propagated by IB-Abel’s Safety and Quality Department.
The company doesn’t have an internal marketing department
Representing the voice of the company to speak to and encourage safety and quality protocol
Lower risk/accident
Pain Points
Scope of Work
Visual Assets & Messaging
Interactive Training Modules
Video Production
Solutions
Gavin worked closely with the IB-Abel’s personnel to collaborate and extract their story with the purpose of cultivating a message and visuals that were representative of the company’s style, values, and well-being initiatives.
Bacon Lovers Rejoice!
This project is a website detail redesign for Kunzler. A more ideal user-experience continued on the products page, where I added hot links to areas of major interest for the audience: nutrition facts, product description, allergens, where to buy and recipes associated with that particular product. I also added filters to the recipes page, which allows Kunzler fans to search recipes by product, an added convenience. Along with this, I optimized the site for search and created an integrated Where-To-Buy map.
Telling the Story of Community Health Centers
#PACHC
#PACHC
A statewide omni-channel strategy was developed to bring all Community Health Centers under an umbrella campaign with consistent messaging that was relevant to every patient set, no matter their geographical location. Creative was designed to be agile and easily adopted by health centers across the state to deliver a unified voice, while ensuring flexibility, locally.
